Immersive site, open only from 6 PM to 6 AM, set in a haunted hotel and presented in a first person perspective. The story starts as you awaken and try to escape the hotel, you must complete a series of tasks to get out. These tasks range from clicking on doorways whilst navigating the hotel’s hallways to taking pictures of a ‘thing’ to blind it, to trying not to wake the baby from hell. It all has high production value and is very well crafted, from the sound design to the animation to the video. I particularly like the 3d video and the interactivity (although limited) whilst moving through the hotel, the movement it provides feels relatively realistic.
Its quite intriguing as it’s all for Doritos, under the guise of the ‘Snack Strong Productions’, who just make nice sites and games like this one. There is really little branding involved – just the concept that Doritos the brand is providing enjoyable experiences like ‘The Quest’ that was earlier in 2008.
Made by Goodby Silverstein & Partners, the people behind the famous ‘Milkatraz’ game that was so popular last year.