Japanese Microsite for Nescafe Charge, an easy and environmentally friendly way to replenish your instant coffee jar. Again the Japanese prevail, I love the way they demonstrate the product, you learn about it by using it to ‘charge’ an empty jar – it becomes more like an enjoyable game than a product demonstration, by grabbing the charge jar and dragging in onto an empty jar, then dragging down to simulate how you would use it in real life. Along with the slick animations and ease of use I feel its a thoroughly effective way of promoting a product.