Daily Archives: October 1, 2008

Agent Provocateur

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Interactive movie, showing the latest range of lingerie by Agent Provocateur. Very stylised interactive story that plays fullscreen and pauses to get your choice of direction by presenting questions at crossroads in the story. Quite an abstract plot but essentially its just a nice way of showing the lingerie in an intertactive video format that gets the audience’s attention. I really like the visual style and the simplicity of execution.

Created by one of my long time favourites Hi-Res.

Site here…

Nescafe Charge

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Japanese Microsite for Nescafe Charge, an easy and environmentally friendly way to replenish your instant coffee jar. Again the Japanese prevail, I love the way they demonstrate the product, you learn about it by using it to ‘charge’ an empty jar – it becomes more like an enjoyable game than a product demonstration, by grabbing the charge jar and dragging in onto an empty jar, then dragging down to simulate how you would use it in real life. Along with the slick animations and ease of use I feel its a thoroughly effective way of promoting a product.

Site here…